Medina’s Sneaky Backside – Carlsbad, CA
This construction location was chosen to represent the current rebuilding of the new ASP at the start of the 2014 season. The construction workers (like the ASP executives) work behind the scenes developing a new project with improved aspirations. While the workers continue to build in the background, the artwork (or surfers) installed in the foreground is showcased for public viewing by each of the passing commuters. Like the public’s reaction to the first contest of the newly rebuilt 2014 ASP tour, each passerby critiques the artwork — most applauding the new installation while some wincing at change.
With the new ASP in full hype and the limelight focused on contest favorites Mick Fanning, Joel Parkinson and Kelly Slater, Gabriel Medina remained quietly in the backside, sneaked into the finals, and eventually won the hugely hyped first contest of the year.